Project Archive.
Project Archive.
Influencer Partnerships
I spearheaded the launch of an influencer program for Ernesta Rugs, a custom-sized rug startup. Through strategic partnerships, I secured collaborations resulting in over 50 content pieces. These endeavors garnered over 1.5M impressions and generated over 75K engagements. As a result, I attained a total media value of $65K and achieved an 8.33x return on investment in under 9 months.
Notable Talent:
Megainfluencers: Rachel Zoe, Eva Chen, Ash K. Holm
Mid-Tier Home and Design Expert Influencers: Nick Lowry, The Brownstone Boys, Brian Paquette, Dayna Bolden
Microinfleuncers: Mai Nguyễn, Alex Yeske, Ilana K. Harvey
Partnerships: Chasing Paper Wallpaper Co.
🎥 Ernesta: On-Camera Moments
To educate consumers and amplify Ernesta's rug assortment, I took on the role of on-camera talent. This included being featured on the brand website and within lifecycle marketing efforts.
▶️ Press play to view my clips.
Ulta | L’Oréal: Back To School x You
For the 2022 back-to-school season, I collaborated with Ulta to drive both in-store and online traffic, specifically targeting Gen-Z consumers.
Utilizing a blend of carousel and in-store lens activations, we empowered Ulta's fans to curate their back-to-school hauls, spotlighting 16 L'Oréal hero products. These lenses offered interactive features such as try-on, gamification, shopping, and personalization. The campaign yielded remarkable results, securing an advertising investment of over $1M+ on the platform.
Louis Vuitton + Nike AF1
In celebration of the highly anticipated launch of the Air Force 1 designed by Virgil Abloh, Louis Vuitton joined forces with Snapchat to introduce an innovative lens experience. This immersive lens was prominently featured at art installations throughout New York City, including the Air Force 1 exhibition pop-up.
The Snapchat team worked closely with Louis Vuitton to develop a comprehensive messaging strategy, leveraging various tools such as snapcodes, snapmap, and a range of ad products. This multilayered approach ensured widespread visibility and engagement, effectively amplifying the impact of the activation across the Snapchat platform.
Freelance Partners
Client: Congressional Black Caucus PAC
Services Provided: Social Media live event coverage, social strategy, influencer seeding
Client: Hip-Politics
Services Provided: Social Media live event coverage, social strategy, copywriting
Client: Rolling Sea Action Fund
Services Provided: Brand development and logo design
Additonal Partners:
Emelia Sykes for Congress
The Aspen Institute, Weave
More
As the creative partner for Luxury, Beauty, and Retail at Snapcaht, I spearheaded the strategic development of lenses for IGK Hair, itCosmetics, Grand Cosmetics, Lancôme, Athleta, American Eagle, adidas, Cartier, Moët Hennessy, Veuve Clicquot, and Nordstrom, and more.
Smithsonian Arts & Industries | Futures
Jessica and Jack Mizrahi, Writer for Pose (FX) and co-executive producer Legendary (HBO Max)
"This story is a piece of near-future science fiction but is inspired by the real-life work being conducted today by Michael Duncan, Fatima Elgarch, and Jessica Johnson at the National Museum of African American History and Culture." -Slate.com
Featured in Smithsonian Institution Arts and Industries FUTURES exhibition.
Read "30-Second Situation" by Tochi Onyebuchi and check out the poster designed by Brian Miller: https://lnkd.in/eMyUs_D7
African Americans in the White House: 1790s - 1900s
#HiddenHerstory
The Smithsonian National Museum of African American History and Culture Webby Award-winning #HiddenHerstory campaign celebrates black women’s efforts toward empowerment, as community and civil rights organizers, activists, and trailblazers. The campaign aims to engage digital audiences during Women’s History Month, while highlighting the contributions of often overlooked and lesser-known figures, in history and present-day American society.
Jessica led graphic design for the 2018, 2019, and 2020 #HiddenHerstory campaigns, in addition to leading the overall content strategy for the March 2020 Women’s History Month efforts.
#gODTalk
gOD-Talk is a Telly award-winning, multi-city project that will have live programming through 2020 and will culminate with the production of a feature documentary film and corresponding oral histories to be released and available for accessioning into the Smithsonian National Museum of African American History and Culture collection. Lead by the Center for the Study of African American Religious Life and Pew Research Center.
Jessica developed the social media and web strategy for the overall project. She also manages Public Affairs partnerships in each project location and produces and manages the live social programming to accompany the Facebook Livestream.
Racism on the Runway
for AARP SistersLetter
Follow along.
